Agencies and marketers point to TikTok in the running to win 'first real social Olympics'The Paris Olympics mark a significant shift in sports advertising towards platforms like TikTok.
How brands are using AI in Meta's Advantage+ campaigns | MarTechFashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.
The hate speech landscape on Facebook is worse than you thought. Here's whyCharlie Kirk's ads on Facebook depict LGBTQ people as 'groomers,' violating Meta's hate speech policies.
Top 3 AI Stocks to Watch in December 2024 | The Motley FoolInvestors should consider strong AI stocks like Meta Platforms as they show robust growth and engagement due to AI innovations.
Successful Ad Campaign Examples For Podcasts, Websites, Streaming, and More (2024) - ShopifyDiverse advertising options exist, each with unique benefits for engaging target audiences effectively.
Agencies and marketers point to TikTok in the running to win 'first real social Olympics'The Paris Olympics mark a significant shift in sports advertising towards platforms like TikTok.
How brands are using AI in Meta's Advantage+ campaigns | MarTechFashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.
The hate speech landscape on Facebook is worse than you thought. Here's whyCharlie Kirk's ads on Facebook depict LGBTQ people as 'groomers,' violating Meta's hate speech policies.
Top 3 AI Stocks to Watch in December 2024 | The Motley FoolInvestors should consider strong AI stocks like Meta Platforms as they show robust growth and engagement due to AI innovations.
Successful Ad Campaign Examples For Podcasts, Websites, Streaming, and More (2024) - ShopifyDiverse advertising options exist, each with unique benefits for engaging target audiences effectively.
Google Shares Insights Into Top Super Bowl Related TrendsBrands opted for emotional and purpose-driven ads.Digital and social media platforms played a significant role in advertising.
Social Media's Unhealthy Influence: Research Exposes Mental Health Impact of Instagram Junk Food ContentInstagram junk food content linked to mental health issuesIncreased unhealthy food cravings and scrutiny of social media advertising's mental health effects
Council Post: Mastering Social Media Advertising: A Comprehensive Guide To Metrics And OptimizationClick-through rate (CTR) is a fundamental metric that indicates the engagement level of ads and the attractiveness of creatives.The conversion ratio between clicks and landing page views is a crucial metric to evaluate landing page performance.
Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU 550m lawsuit in SpainMagna forecasts a 6% increase in global ad spend this year, dominated by social.Dentu predicts a 4.6% increase in global ad spend in 2024.
Walmart becomes latest firm to pull advertising on Elon Musk's XWalmart has announced that it will no longer be advertising on social media platform XX, owned by Elon Musk, has been losing advertisers due to concerns over antisemitic content
My doctor diagnosed me with ADHD so how did my phone find out? | Sarah MarshSocial media platforms can use personal data to personalize ads and recommendations based on a user's health condition.Targeted advertising can lead to privacy concerns, especially when it comes to health data.